Everything went up. We couldn't tell why.
When the MeasureSchool channel grew, we were selling online courses and consulting. Views went up. Subscribers went up. Email signups and sales went up too.
We knew the traffic came from YouTube. We didn't know which videos were doing the work.
So we did it the hard way
We started building a separate lead magnet for individual videos, just to see which video a signup came from.
A lead magnet isn't something you produce in a few minutes. Then came the links, the redirects, getting each link into the right video description, and keeping the existing ones up to date. After all that, somebody still had to dig through the data.
It worked. It also took a team. I made the videos. Someone else ran everything that came after.
What the data showed
Our biggest hits weren't our biggest videos.
They were small, very specific videos about integrating one tool with another. They never brought in the most viewers or subscribers. They brought in a constant stream of signups.
So we made more of them, knowing they wouldn't get our usual views.
Why it's a tool now
Most creators don't have a team for this. They shouldn't need one.
TubeTrack takes over the part that ate our time. It creates your tracking links, helps you place them in your video descriptions, and shows you which videos bring in signups and sales. No custom lead magnet per video required.
Who's behind it
I'm Julian Juenemann. For the past 10 years I've built the MeasureSchool YouTube channel and an education business around it. Along the way I've helped hundreds of businesses and students make the most of the data they're gathering.
MeasureSchool in numbers:
- 192K subscribers
- 612 videos
- 14.3 million views
- On YouTube since December 2014
I also host YouTube Funnels, a podcast about how YouTubers turn viewers into buyers.
Away from work I'm a father, an avid meditator, and a guitar player. Lately I've become a real AI enthusiast, always looking for the next tool that helps my productivity.
Who TubeTrack is for
TubeTrack is for YouTubers who consistently get leads and sales through their channel and want to see which videos really work. That's the information you need to make the next video better and increase conversions.
It's probably not for you yet if:
- You're still trying to get traction on YouTube itself
- You haven't figured out what happens after the click
- You rely on AdSense or brand deals and don't sell anything off YouTube
Where we are today
TubeTrack is still early. It works, and it gives you the basic insights: which videos bring in signups and which bring in sales.
We don't want it to stop at showing you information. The aim is a tool that helps you act on it: build out your funnel, come up with more compelling offers, and improve what happens after someone leaves YouTube.
It's free to start.
Get in touch
Questions or feedback? Email me at jj[ät]tubetrack.app